Pophouse Entertainment is a rapidly scaling entertainment company, operating in the fields of music, live entertainment, podcast, gaming and hospitality. With a desire to become the obvious choice in a world of entertainment, they trusted Grow to bring their brand to life by creating the vision, purpose and value proposition. I was part of the project group that defined the brand strategy, landing in the vision of becoming the go-to powerhouse of original ideas, delivering next-generation entertainment and quality experiences for the many. From there, I was responsible for the creation of the brand purpose — Making Ideas Pop — which also led the creative development of the bold expression that was captured by the new brand identity and communications platform.
