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BoConcept
BoConcept’s new brand strategy required the company to make the transition from a product-focused furniture manufacturer to a lifestyle brand. With that, I was part of the team that created a new brand promise to enable that change, which became then became the epicenter of the brand experience and led the basis of the directional idea, From Denmark To The World, which served as a creative brief for how to excute the new brand strategy with a heavy focus on providing customers with inspirational content.